Me Too? No Thank You!

A term I first became aware of whilst studying advertising & marketing, decades before its more mainstream interpretation, symbolising sexual harassment in recent parlance. Most marketers invest a lot of time & effort in liberating their brands from the forgettable trap of ‘yet another generic’ and try to cast, or recast, their labels as noticeable, memorable, clutter-breaking icons. Examples that spring to mind include Colgate, Xerox & Maggi, which have dominated collective consciousness to the extent that it has made it almost impossible for other brands to find a place!

 

The analogies we can draw from this realm of ad & marketing, juxtaposed with us human individuals, and the benefits that can be derived are staggering. Which individual wouldn’t want to be as distinctly top-of-mind recall for a critical mass of people in the same way as Colgate!

 

In an age of cloning, sameness, and a desperate need to belong and be accepted, more and more individuals are conforming. Either to family, society, cohorts and peer groups, sometimes compromising certain ideals, at other times, refashioning their beliefs to fit in with the popular majority. 

 

How then is an individual to truly stand out, stand apart, make an impact, and not be entirely swallowed by and lost in the mire of me-tooness? By applying certain marketing fundamentals.

 

On some prior occasions when I have suggested this, and I even use a few of these tools to great effect (If I may say so myself) in my psychological counselling sessions, I have been accused of robbing some of the authenticity from a deep & inward self-reflective excavation to unearth one’s true purpose. I appreciate that concern. My submission however, is that given a scenario in which, for the most part, there is no journey taking place at all, inward, outward, explorative, introspective; at least through what I am suggesting, a young person can build an ‘outward’ differentiated brand-identity for the self – and who knows, through that process, even stumble upon some genuine insights!

 

Which brings me to the simple tool I’d like to share in and through this little write-up. It is essentially a mildly revised version of a fairly standardised and commonplace Marketing Exercise called a SWOT Analysis – adapted by me to better suit a human individual rather than an inanimate brand.

Driveway Devi Life-Guidance Counselling Client SWOT-ANALYSIS

Let us begin with a basic SWOT Analysis of the Self. SWOT, as you might know, elaborates on Strengths, Weaknesses, Opportunities & Threats. To help you get started, I am sharing a SWOT analysis of myself in the table below:

Strengths	Communication Skills	Empathy	People’s Skills
Weaknesses	Erratic Mental Health/Moods	Erratic Physical Health	Tendency To Procrastinate
Opprtunities	Social-Emotional Learning Curricula at Schools	Therapeutic Communications Programs at Corporations	Mental Health Content
Threats	Deficit of Will/Time at Schools, Colleges, Corporations	Artificial Intelligence	Established Players

Conclusions:

1. Partnering with a well-regarded, allied organisation that will boost the national profile
2. Tapping into networks of alma mater, clubs and other individuals I’m friendly with
3. Greater focus on steady medication, diet & exercise for longevity & stability of physical & mental health
4. Advocacy of AI-related deficits in the realm of Mental Health & Social Emotional Learning
5. Proprietary Annual Property that becomes synonymous with Mental-Health + DD + Kartik 

You will notice that in the above sample of my own SWOT Analysis, I have written 3 Strengths, 3 Weaknesses, 3 Opportunities and 3 Threats. I have then carefully analysed these findings and written a 5 Point Conclusion, with specific Steps to best capitalise on the Strengths & Opportunities whilst mitigating the negative impact of the Weaknesses & Threats. 

Kartik Bajoria – Founder, Driveway Devi Life Guidance

Member Good Schools Alliance

Love Learning vs Hate Learning

Learning Forward Saturday, March 28, 2026, with Brinda Ghosh and Sandeep Dutt

Today’s session was deeply thought-provoking, focusing on the emotional journey of a student who struggles academically. The passage highlighted how stressful and painful the waiting period for results can be, especially for students who lack confidence in their abilities. The line “The two months… had been sheer torture” clearly reflects the anxiety and fear students experience.

What stood out to me was how the student actually knew some answers and had put in effort, yet the rigid evaluation system failed to acknowledge partial understanding. This made me realise how important it is for teachers to appreciate students’ efforts, rather than just focus on final results.

The session helped me understand that many so-called “weak” students are not incapable, but often discouraged by the system and a lack of support. As a future teacher, I feel it is important to create a classroom where mistakes are valued as part of learning and where students feel encouraged rather than judged.

Overall, the session was insightful and reminded me to be more empathetic, patient, and supportive toward every learner.

Ankita Mishra

The reflection on ‘Love learning and hate learning’ resonates deeply. In this context, the role of a teacher is crucial. They can nurture the love for learning by creating a supportive environment, celebrating small wins, and making learning enjoyable. They can also help students navigate the struggles by providing guidance, scaffolding challenges, and fostering a growth mindset. By doing so, teachers can help students see learning as a journey of growth rather than a source of stress.

Monika Ojha

Today’s session was thought-provoking, highlighting the emotional struggles of academically weak students. The line “The two months… had been sheer torture” clearly showed the anxiety they faced. It made me realise that students often put in effort, but rigid evaluation fails to recognise it. I learned that “weak” students are not incapable; they are just discouraged. As a future teacher, I will focus on being empathetic and supportive, and on valuing effort over results.

Neha Pandey 

Today’s session gave me a deep insight into the emotional challenges faced by students who struggle academically. The line “The two months… had been sheer torture” strongly conveyed the stress and frustration such students go through during their learning journey.

It helped me understand that many students make genuine efforts, but traditional assessment methods often overlook their progress. Being labelled as “weak” can lower their confidence and motivation. In reality, these students are not less capable; they simply require more guidance, patience, and encouragement.

As a teacher, I want to adopt a compassionate and understanding approach. I will try to create a classroom environment where every child feels safe, respected, and encouraged to learn. 

Jyoti Pandey

The distinction between “loving ”and ‘hating’ learning is a powerful one. It highlights why the teacher’s role is so vital; by fostering a supportive environment and celebrating incremental progress, educators can transform challenges into growth opportunities. When teachers provide the right scaffolding and encourage a growth mindset, they effectively shift the student’s perspective from stress to a genuine love for the journey.

Jyoti Mishra