Me Too? No Thank You!

A term I first became aware of whilst studying advertising & marketing, decades before its more mainstream interpretation, symbolising sexual harassment in recent parlance. Most marketers invest a lot of time & effort in liberating their brands from the forgettable trap of ‘yet another generic’ and try to cast, or recast, their labels as noticeable, memorable, clutter-breaking icons. Examples that spring to mind include Colgate, Xerox & Maggi, which have dominated collective consciousness to the extent that it has made it almost impossible for other brands to find a place!

 

The analogies we can draw from this realm of ad & marketing, juxtaposed with us human individuals, and the benefits that can be derived are staggering. Which individual wouldn’t want to be as distinctly top-of-mind recall for a critical mass of people in the same way as Colgate!

 

In an age of cloning, sameness, and a desperate need to belong and be accepted, more and more individuals are conforming. Either to family, society, cohorts and peer groups, sometimes compromising certain ideals, at other times, refashioning their beliefs to fit in with the popular majority. 

 

How then is an individual to truly stand out, stand apart, make an impact, and not be entirely swallowed by and lost in the mire of me-tooness? By applying certain marketing fundamentals.

 

On some prior occasions when I have suggested this, and I even use a few of these tools to great effect (If I may say so myself) in my psychological counselling sessions, I have been accused of robbing some of the authenticity from a deep & inward self-reflective excavation to unearth one’s true purpose. I appreciate that concern. My submission however, is that given a scenario in which, for the most part, there is no journey taking place at all, inward, outward, explorative, introspective; at least through what I am suggesting, a young person can build an ‘outward’ differentiated brand-identity for the self – and who knows, through that process, even stumble upon some genuine insights!

 

Which brings me to the simple tool I’d like to share in and through this little write-up. It is essentially a mildly revised version of a fairly standardised and commonplace Marketing Exercise called a SWOT Analysis – adapted by me to better suit a human individual rather than an inanimate brand.

Driveway Devi Life-Guidance Counselling Client SWOT-ANALYSIS

Let us begin with a basic SWOT Analysis of the Self. SWOT, as you might know, elaborates on Strengths, Weaknesses, Opportunities & Threats. To help you get started, I am sharing a SWOT analysis of myself in the table below:

Strengths	Communication Skills	Empathy	People’s Skills
Weaknesses	Erratic Mental Health/Moods	Erratic Physical Health	Tendency To Procrastinate
Opprtunities	Social-Emotional Learning Curricula at Schools	Therapeutic Communications Programs at Corporations	Mental Health Content
Threats	Deficit of Will/Time at Schools, Colleges, Corporations	Artificial Intelligence	Established Players

Conclusions:

1. Partnering with a well-regarded, allied organisation that will boost the national profile
2. Tapping into networks of alma mater, clubs and other individuals I’m friendly with
3. Greater focus on steady medication, diet & exercise for longevity & stability of physical & mental health
4. Advocacy of AI-related deficits in the realm of Mental Health & Social Emotional Learning
5. Proprietary Annual Property that becomes synonymous with Mental-Health + DD + Kartik 

You will notice that in the above sample of my own SWOT Analysis, I have written 3 Strengths, 3 Weaknesses, 3 Opportunities and 3 Threats. I have then carefully analysed these findings and written a 5 Point Conclusion, with specific Steps to best capitalise on the Strengths & Opportunities whilst mitigating the negative impact of the Weaknesses & Threats. 

Kartik Bajoria – Founder, Driveway Devi Life Guidance

Member Good Schools Alliance

Quality

Quality is an essential value in our life. It is an important aspect of one’s life. Quality makes a person’s life special because of all we know his/her about character, behaviour, and attitude regarding society and nation, such an example was our former President Dr.A.P.J.Abdul Kalam.

  “The happiness of your life depends upon the quality of your thought.

   The quality of your thought depends on the people whom you meet in your life.”

For the success of an organization different important elements are required like skills, knowledge, ability, objectives, aims, human resources or power and quality from establishing to control.

Quality is an essential parameter which helps organizations outshine their competitors and survive the fierce competition.

 We need friends of good quality in our life. They help us in many ways like they help us to understand the value of time, thing etc, they guide us in a difficult situation. Good quality friends encourage and motivate us.

You will get all you want in life if you help enough other people get what they want. It is only possible by your own qualities which make it possible. It develops an attitude of gratitude for everything that happens in your life. So, try to improve your abilities in good quality, which makes you special in others life. Achieving quality can make you and others feel good inside.

We have a tendency to buy good quality products to fulfil our needs, for this, we often visit Malls and Shopping Centers nearby. Normally if a Product is Available on the Local shops and the same product is available in the Mall, we will prefer the product which is being sold in a Shopping Mall. The reason behind this is when it comes to our needs we never compromise on quality.

- Punita Chouhan, Shivani Rao & Jitendra Suthar
They are pursuing the Learning Forward India Professional Learning Program 
at The Fabindia School